Willie Jianzheng Shi
Scholar · Practitioner · Innovator

Willie Jianzheng Shi

Doctor of Business Administration (DBA) · Adjunct Faculty, SUSS · Visiting Scholar, NUS LKYSPP
Bridging Fintech, AI, and Public Policy through rigorous research and real-world impact.

Research & Publications ↓Get in Touch →LinkedIn
About

Scholar × Industry Fusion

I am a Doctor of Business Administration (DBA) from the Singapore University of Social Sciences (SUSS), a Visiting Scholar at the Lee Kuan Yew School of Public Policy (NUS), and an Adjunct Professor at the Swiss School of Business Research.

My research bridges rigorous academic inquiry and practical industry impact, focusing on Fintech innovation, AI governance, and the transformative role of generative AI in business and society.

As the Founder & Director of Blue Future Consulting, I advise organizations on digital finance strategy, AI adoption, and regulatory compliance across Southeast Asia.

Fintech InnovationAI GovernanceGenerative AIRegTechWeb3 & BlockchainDigital ResilienceSocial Network AnalysisKnowledge Co-creation
12+
Journal Publications
8
Case Studies Published
6
Courses Taught
15+
Media Features
Education
🎓 Doctor of Business Administration (DBA) — SUSS Mar. 2026
🎓 MSc Finance — INSEAD (2021)
🎓 BSc Finance — Dongbei Univ. (2009)
Career Path

Academic × Industry Fusion

2025–Present
Visiting Scholar, NUS LKYSPPAcademic
RegTech Program — AI governance research in collaboration with AI Singapore.
2024–Present
Adjunct Professor, SSBRAcademic
Teaching MBA courses on Fintech and AI innovation.
2023–Present
Associate Faculty, SUSSAcademic
Teaching Fintech, AI Applications, and New Regulation to postgraduate and undergraduate students.
2019–Present
Founder & Director, Blue Future ConsultingIndustry
Advising SEA organizations on Fintech strategy, AI adoption, and digital transformation.
2017–2019
Co-founder, Digital Fintech Lending (Indonesia)Industry
Built and scaled digital lending platform in emerging market.
2016–2017
Senior Finance Manager, Huawei (Dubai)Industry
Managed finance operations for Middle East region.
2012–2016
Account Manager, Apple (Shanghai)Industry
Channel management and business development.
Research

Selected Publications

Full list: Google Scholar ↗

Journal of Macromarketing
"The Abundance Shock: Rethinking Market Logic and Societal Wellbeing in the Age of AI"
ABDC A
IEEE Transactions on Engineering Management
"When AI Becomes Its Own Biggest Fan: Self-Preference Bias in AI-Assisted Peer Review"
ABDC A / SJR Q1
Journal of Macromarketing
"When Nations Clash, Brands Crash: Unraveling the Psychology of Consumer Boycotts in Global Market Conflicts"
ABDC A
Financial Innovation
"The Evolution of Sustainable Finance: Innovations, Policies, and Global Cooperation for Financial System Transformation"
ABDC A / SJR Q1
Distributed Ledger Technologies: Research and Practice (ACM)
"Analysis of Web3 Platform Data Management Efficiency: A Simulation Study"
SJR Q2
Journal of Organizational and End User Computing (JOEUC)
"The Impact of Technological Innovations on Consumer Behavior in E-Commerce: A Systematic Review"
ABDC B
+ 5 papers under review · + 8 works in progress
Teaching Cases

Published Case Studies

Ivey Publishing · INSEAD — Real-world cases used in business schools globally

Published
📘 Ivey Publishing
"YUP: Redefining Credit in Indonesia's Digital Economy"
2025 · Shi, W. J., Wang, Y., Chu, Y.
In Press
📘 Ivey Publishing
"Black Rock Planet: Films to Interactive Movie Games"
2026 · Shi, W. J., Wang, Y., Chu, Y.
Published
📕 INSEAD Case Publishing
"J&T Express: Building Global Capabilities Through Emerging-Market Internationalization"
2025 · Shi, W. J., Wang, Y., Chen, G.
In Press
📕 INSEAD Case Publishing
"Labubu: A Double-Edged Social Media Success?"
2026 · Wang, Y., Shi, W. J., Chen, G.
In Press
📕 INSEAD Case Publishing
"MINISO: From IP Licensee to IP Empire"
2026 · Shi, W. J., Wang, Y., Chen, G.
Teaching

Courses Taught

Fintech in Business
Postgraduate
★ 5.0 / 5
New Regulation of Fintech & AI
Postgraduate
★ 5.0 / 5
AI Application & Future Development
Undergraduate
★ 5.0 / 5
Singapore Finance System
Leadership Training
★ 5.0 / 5
Investment & Venture Capital
Postgraduate
★ 5.0 / 5
Social Media Analysis with Python
Undergraduate
★ 4.5 / 5
Industry

Professional Experience

2019 – Present
Founder & Director
Blue Future Consulting
Strategic advisory on Fintech, AI governance, and digital transformation across Southeast Asia.
2016 – 2017
Senior Finance Manager
Huawei Technologies
Regional finance operations leadership for Middle East markets, based in Dubai.
2012 – 2016
Account Manager
Apple Inc.
Channel business development and strategic account management in Shanghai.
2009 – 2012
Finance Manager
China Fire & Security Group
Finance management for infrastructure projects across China and India.
Media

In the News

The Business Times
AI Is Making Talent Invisible – That Is a Problem for Organisations
Jun 2026
ThinkChina
Winning the AI Race Without OpenAI
Jul 2026
Lianhe Zaobao
The Most Sought-After Multi-Skilled Talents in the AI Era
Jul 2026
Lianhe Zaobao
AI Is Removing Language Barriers. Will It Rewrite the Power Structure of Science?
May 2026
Lianhe Zaobao
Confronting the Coming AI-Driven Abundance Shock
Apr 2026
The Business Times
The Coming AI-Driven "Abundance" Shock
Apr 2026
Lianhe Zaobao
AI Is Not a God, Only a Tool
Apr 2025
Lianhe Zaobao
AI Agents and Opportunities for Singapore
Mar 2025
Ta Kung Pao
Standardising Real-World Assets (RWA) to Build a Digital-Asset Hub
Jun 2025
Lianhe Zaobao
Singapore Leading the Web3 Financial Transformation
Sep 2024
Lianhe Zaobao
A Stark Contrast between Chinese and U.S. Web3 Strategies
Jun 2025
Contact

Let's Connect

Interested in collaborating on AI governance research, Fintech innovation, or exploring consulting opportunities? Reach out — I'd love to hear from you.

📧jzshi002@suss.edu.sg
💼linkedin.com/in/shiwillie
Office Address

School of Business
Singapore University of Social Sciences
463 Clementi Road
Singapore 599494